From MediaFranca

Destiled Version

	Part 1 from the individual's perspective	Part 2 nature of transactions	Part 3 collective dialectics
Setting	The infocloud: Our cultural framework as the information milieu provided through our networked screen. Our perceived informational space is shaped as a fuzzy and evolving information cloud, as defined by Thomas Vander Wal [2005]. This infocloud operates as a framework for priorizing, filtering, managing and sharing information with others. It consists of what we organize, retain and would like to keep and access across devices, across contexts and across life.	The social network: Networks have become a powerful metaphor for explaining the social realities of our times. A network, defined minimally, is a system of interconnected elements or nodes, where each node represents an intersection of flows within the network. The metaphor of the network can be superimposed over just about any form of multiplicity, including non-social ones (for instance, cells in the brain can be described in terms of a network). In this work, networks refer to technosocial assemblages in which ICT’s facilitate social relations between humans unconstrained by the physical distance between them.	The public forum: The networked public domain, as embodied by the net, has emerged as the only global instance for expression opened to individuals outside mainstream media.
Problem	Our cognitive framework shaped by our infocloud (our informational consumptive preferences, interests, language and cultural bias) has created a different kind of distance, the epistemological distance that, in opposition to spatial distance, has made our immediate surroundings --or local settings-- more irrelevant to us. Our cognitive framework has privileged our digital context over our physical one. Therefore, local issues, most of the time related with our neighboring communities, have been despised as irrelevant.	The network architecture of our information environments have over privileged content over people; the communication mode in the Web is resource-centric instead of people-centric, that is to say that communication is mainly about something instead that with someone.	Problems of: access, education and inequality. People feel powerless because, even if they can take action in the digital realm, they not necessarily have practical power of action, either by visibility of their inclusion, lack of strategy (social agglutinative power).
Design Approach	Top-down planning: designing for motivation providing the access points	Bottom-up construction and negotiation (the subject matter, the malleable elements and the malleable space). This is designing for opportunity, providing the instances	Social participation (the laws and rules). Designing for ability. providing the tools Where the productive begins with a plan or design, the practical cannot have such a concrete starting point. Instead, we begin with a question or situation. We then start to think about this situation in the light of our understanding of what is good or what makes for human flourishing. Thus, for Aristotle, praxis is guided by a moral disposition to act truly and rightly; a concern to further human well being and the good life. This is what the Greeks called phronesis and requires an understanding of other people.

Settings: Technology

	Part 1	Part 2	Part 3
elements	interfaces: fixed and mobile	documents and repositories	platforms and protocols
purpose of technology	self consumption	share	collaborate
durability	constantly evolving	constantly being modified	constantly being negotiated
pollution	information overload noise and spam	miscommunication falseness	disorganization and chaos un-canalized energies
classification or category	personal software	social software	social movements
examples	self organisation tools, P2P networks, RSS feeds, bookmarking services, browser plugins, etc.	Collaboration platforms, blogs, community portas, interest lists, etc	Internet protocols, cyberactivism, open source initiatives, etc.

Conditions: People

	Part 1	Part 2	Part 3
production / consumption relationship	consume	consume/produce	produce/co-produce
economic model	consume/buy (store, i.e. iTunes Store, free services with ads)	consume/share (service, i.e. Flickr; self-promotion, idea promotion, etc.)	co-generate (platform, i.e. Wikipedia Foundation, leading a cause and raising funds, etc.)
cultural usage	frame the world (informatic formalization of the "assumptive worlds")	publish personal content	collaborate in projects
collectivity as	networked individuals	unknown collaborators	communities of interest
power	of sight, selection and customization	of reach and modification	of negotiation and voice
communication mode	many to one	one to many	many to many
egalitarianism	of the tools	of access	of action
ownership	personal	personal/corporate	corporate/national
abilities	social market economy	respect of the cultures	congeniality and participation
motivations	employment stability